Who We Are

Windmark provides customized Investment Consulting and Outsourced CIO services to an exclusive roster of institutional clients.

We are independent and 100% employee owned. As fiduciaries, we prize objectivity. Therefore, Windmark is fully transparent about fees, does not sell affiliated products and earns no revenue from any source other than our clients.

Our clients educate tomorrow’s leaders. They provide retirement security to hard-working employees and public servants. They fund crucial philanthropic missions. Our inspiration is to help empower their causes.

Leadership Team

Robert Gooderham, CFA

Managing Director

Rob Gooderham joined the firm in 1994 and is a Managing Director. His responsibilities include asset allocation, managing client relationships and coordinating the firm’s investment activities to meet client needs. In the 12 years prior to joining the firm, he worked as an analyst, portfolio manager and plan sponsor for ICI plc’s pension funds in Canada, the United Kingdom and the United States. Rob has held the Chartered Financial Analyst designation since 1985. He received his Bachelor of Commerce degree from Trinity College, University of Toronto, in 1982. He graduated from the Investment Management Programme at London Business School (1991) and the Advanced Management Program at Harvard Business School (2016). Over the years, Rob has served on numerous non-profit finance and investment committees and is a member of the CFA Society of Philadelphia.

Garry Musto

Managing Director

Garry Musto joined the firm in 2005 and is a Managing Director. His responsibilities include coordinating the firm’s manager selection and monitoring activities including negotiating terms and a variety of implementation and cost reduction issues to assist clients. He is also involved in all aspects of managing client relationships for the firm. For over 17 years prior to joining the firm, Garry advanced his career and eventually managed the corporate and trust investments for Pepco Holdings, a Washington, DC-based utility holding company. He has a Bachelor’s degree in business administration from Stockton University and an MBA from Rutgers University and holds the Series 65 license. He has also completed the Wharton School’s Pension Fund and Investment Management Program. He has served as an adjunct professor of finance at Stockton University. He currently serves on the Investment Committee of the Museum of the American Revolution and has served on the Board and as Treasurer of Cornerstone West, a non-profit housing company.

Sophia Smith

Chief Financial Officer and Chief Compliance Officer

Sophia Smith joined the firm in 2014 and is Chief Financial Officer and Chief Compliance Officer. In addition to her CFO and CCO functions, she provides direct support to clients on matters related to financial reporting, accounting standards changes, and documentation that impacts clients and their alternative investments. Prior to her role at the firm, Sophia served in positions of increasing responsibility at KPMG LLP for 10 years, where for the last three years she was a senior audit manager in the Investment Management practice. Sophia graduated magna cum laude with a BS in Accounting from the University of Delaware. She is a certified public accountant and a member of the AICPA.

Seth Yablonovitz, CFA

Managing Director

Seth Yablonovitz joined the firm in 2006 and is a Managing Director. His responsibilities include portfolio construction, client relationship management, macro-economic research and asset allocation, in addition to non-traditional investing including hedge fund manager selection. Previously, he managed equity long/short portfolios for LWS and then Main Line Securities. Seth has held the Chartered Financial Analyst designation since 2011. He graduated with a BA in History from The Pennsylvania State University where he was elected Phi Beta Kappa and graduated from the University Scholars Program. Seth also earned an MBA from the Wharton School at the University of Pennsylvania in 2006. Seth is a member of the CFA Society of Philadelphia.

Strong investment results

Constantly striving for investment excellence

Research and analysis led by senior investment professionals

Client centric approach: Fully customized full-service

We seek to make our clients the best informed they can be and empower them to make good decisions

Culture of excellence

We are not happy with median

We strive for excellence from ourselves, our process and our managers

institutional track record

Leveraging the collective experience of our team to fight for the best interests of our clients and their portfolios

Guiding Principles

  • We are stewards of capital – client best interests and objectives guide all decisions
  • Opportunistic, fundamental and valuation based, with a long-term perspective
  • Risk is viewed through multiple lenses, guided by common sense and measured with insightful risk and exposure analytics
  • Rigorous, repeatable, team-based investment process leverages collective experience and perspective through market cycles
  • Negotiating hard on behalf of our clients for fee reductions and favorable business terms from their investment managers and vendors
  • Strive for operational excellence